Unbundling and bundling of hot shops
Hi
As clients become more demanding and open to using every medium available-radio, print, the internet, outdoor, television , cinema to get their message across to their target audience , the country’s premier ad agencies recast their operations in a bid to be present at every touch point
For EG 1
Ogilvy Heathcare –The healthcare specialist |Ogilvy sport – Sports advertising , promotion and events|Ogilvy activation –Outdoor , rural and direct marketing
Ogilvy Digital –Internet advertising|Auto Cluster – works on the Agency’s auto –related clients
A few of them have been shut down by Ogilvy as they havent generated business :)
The interesting aspect would be to track the trend across agencies and see how many of the specialist teams continue to exist and on what scale and how many have been drawn back into the Ad agency :)
Let me know if you know
Shravan Shetty
Career Analyst|Executive Coach|Facilitator
Linkedin Profile http://in.linkedin.com/in/shravanshetty
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