Shravan's Random Notes - Let go of your self and experience life http://shravanshetty.posterous.com Most recent posts at Shravan's Random Notes - Let go of your self and experience life posterous.com Mon, 29 Aug 2011 20:18:25 -0700 Accenture -The 5 Hallmarks of operational excellence http://shravanshetty.posterous.com/accenture-the-5-hallmarks-of-operational-exce http://shravanshetty.posterous.com/accenture-the-5-hallmarks-of-operational-exce
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Wed, 30 Mar 2011 07:55:38 -0700 men_beauty_or_brawn_or_both http://shravanshetty.posterous.com/menbeautyorbrawnorboth http://shravanshetty.posterous.com/menbeautyorbrawnorboth

Synovate took a long, lingering look at male beauty in 12 markets across the world, speaking with nearly 10,000 people about beautiful blokes and what makes them that way. In our analysis, we discovered cultural differences as well as some surprises (do two-thirds of French men really believe they are not sexy?).

Do ya think I'm sexy?
Rod Stewart posed that perennial question to women in his classic 70s disco tune, but the Synovate male beauty study asked the men themselves. Of our nearly 5,000 male respondents, less than half (49%) agreed that they are sexy. However, there were vast differences in self-belief across markets.

Blessed with Adonis complexes, 81% of Greek men think they are sexy, closely followed by the Russians (80%) and South Africans (78%).

Maria Darmi, Managing Director of Synovate in Greece attributed her countrymen's confidence to their mothers and a macho culture.

"We all know that self-belief is half the battle when it comes to appeal to the opposite sex and Greek men have this in spades. Why? There are two major forces at work. One is maternal – Greek mothers instill self-esteem from birth! And the other far more paternalistic... Greek society emphasises masculinity. This goes as far back as the Greek Gods," she said.

At the other end of the scale, 78% of Malaysian males said they are not sexy, along with China and France (both 66%).

Synovate's Managing Director of France, Thierry Pailleux, believes the lower-than-expected figure for Frenchmen is a matter of semantics, as well as a reflection of the way attraction is viewed in France.

"This result most certainly does not mean that Frenchmen are not sexy. Overall, the men of France are confident and accomplished, especially when it comes to matters of seduction and attraction. But seduction is a subtle dance and, in France, the idea of 'sexy' is far more overt."

Also cultural, said Synovate's Managing Director of Malaysia Steve Murphy, is the fact that Asian men tend not to identify with the sexual side of their nature.

"I am not surprised that the two Asian markets in the study, China and Malaysia, have men who are least likely to believe they are sexy. We've done similar studies before across Asia and it's clear that sex and beauty are generally lower priorities for men from this part of the world. That's not to say it's not important! It's just not talked about or thought about as much as it is in other parts of the world."

Ciao Bello!
Feeling sexy aside, where can the best-looking men be found? The survey asked all respondents, men and women, which one country has the best-looking men. Many people were simply not sure (it's hard to narrow it down to just one!) but there was a clear winner among the named countries...

Say 'ciao Bello' to Italian men. The top four homes for good-looking men across all markets studied were Italy (11%), United States (US), Russia and Brazil (all 8%).

The fact that Italy was on top when it comes to looks was even more impressive as it was not one of the markets surveyed. These men clearly have an excellent reputation for looks all across the world, among both men and women (12% of our male respondents said Italians and 10% of women did).

Overall, most respondents were very patriotic and nominated men from their own country. Indeed one stand-out, and possibly quite reassuring, finding for men was that in most markets, women were even more likely than their male counterparts to go for handsome home-growns than to look abroad. But it's perhaps more interesting to look at the results within markets to see which nations are parochial and which look outside their borders for attractive people.

Just some of the market-specific findings were:

  • Russia had the highest result for its own nation, with 65% of people saying the best looking men come from their own country
  • The US was fairly confident in the attractiveness of its blokes with 55% saying Americans were the best looking men
  • Canada had a low result for its own men... only 24% of respondents said the best-looking men are to be found at home
  • Brazilian women were a lot more patriotic than the men, with 57% women saying Brazilians were the best-looking versus only 39% of men. Additionally, the Brazilians were pretty keen on Italians (16%) but also American men (9%)
  • The Greeks really like the Italians with 28% nominating them (32% of women and 23% of men)
  • 17% of Chinese respondents said men from the United Kingdom (UK) were the best looking. Is this the Beckham effect? The English football star is widely recognised across China and consistently ranks as a top 5 sporting hero
  • Brits had a pretty low opinion of the homegrown men... only 23% went for the home vote. And nearly the same number chose Italian men... 21%


Hey, good-looking
So are men's looks actually important? We asked our male respondents to rank just how important their appearance is to them on a five-point scale. Overall, 34% of male respondents, or just over a third, rate their looks as very important to them. This was as high as 61% in South Africa, 55% in Brazil and 53% in Russia.

The markets with the fewest men saying 'very important' were Australia (where only 12% say their looks are very important to them) and the US (15%).

"Australian men are less concerned about their appearance than men in many other countries. It's not that they don't care, but other factors are just more important to Aussie guys, possibly career success, spending time with friends or material possessions. The underlying culture of Aussie mateship is also likely to take precedence over time spent by a guy on his appearance," said Julie Beeck, Synovate's Managing Director in Australia.

One recent related finding from Synovate interviews about men's image in the UK found that now, more than ever, men want to take control of their looks.

"People across the world feel out of control of many aspects of their life. They feel job uncertainty as many economies enter recession. But the one thing they have total control over is the way that they choose to present themselves.

"Men tell us that looking good is more and more important to them. Of course this is also more celebrity-led and aspirational than it's ever been before too," said John Coll, Head of the Qualitative and Consumer Goods teams for Synovate in the UK.

Beauty basics hit the bulls-eye
With this in mind, what is the bare minimum a man must do before he can be considered handsome? This was a question posed to respondents and the number one basic requirement is that a man practice good hygiene, including fresh breath. And pleasing women could be easier than men think...

It turns out keeping it simple and sticking to the basics is far more important to women than it is men. One third of all women said that good hygiene was an absolute necessity before a man could be considered handsome (34% – the highest single result), while only 23% of men thought this was the number one requirement.

Men tended to think more difficult and stereotypical things were more important, things like muscles and dressing well.

Second in overall ranking was a man who 'carries himself with confidence' with 20% of all respondents naming this as an absolute requirement, followed by 'dresses well' at 14%.

Bald men need not worry. Only 1% of respondents said that a 'full head of hair' is necessary for someone to be handsome.

Potions and lotions for blokes
The top three most used products by men across all the markets surveyed were deodorant at 72% usage, whitening toothpaste at 61% and cologne or after shave at 58%.

Russian men led the pack on whitening toothpaste and Maria Vakatova, Synovate's Director for Marketing Communications in Russia, said this was driven by the pursuit of the Hollywood smile.

"White teeth have truly become aspirational. Russian dentistry standards are improving, but it is very expensive and not all can afford it, so a Hollywood smile remains a dream. If a product as simple as toothpaste can help, why not try it?"

Deodorant is least-used in China with only 14% of men masking their scent. Why? Synovate China's CEO Darryl Andrew said the Chinese still largely regard personal grooming, and using grooming aids, as being feminine, and masking body odour is not a priority for social etiquette.

"This belief is slowly changing though as more and more Chinese adopt a more sophisticated outlook to grooming. In turn, this means China is around about as high a potential growth market as exists for beauty product companies."

So, how do products specially designed for men and marketed to men go? Overall, 56% of our male respondents use them so tailoring products to men's needs is clearly worth it for beauty companies.

The men of Russia and the UK are most likely to use men's products (both 73%). The UK's John Coll said: "Products that are tailored for men will be less embarrassing to use because they won't carry effeminate associations that products made for women do.

"The advertising also has to display male characters that are confident about using something 'feminine' and can assure it won't take anything away from their masculinity."

Please note: There is a great deal of market-specific information available on product use among men in the markets surveyed. Please email here to be put in touch with the Synovate contact in your part of the world.

A hairy issue or a close shave?
To shave, or not, can also be something of a, err... hairy issue so Synovate asked male respondents whether or not they preferred the way they look with a clean-shaven face. In good news for razor companies, nearly eight in ten (79%) of men agreed that clean-shaven was best although there were significant differences between markets.

Most married to their shaving mirrors were South African men (90% agreed they preferred the look of a clean-shaven face), followed by China (88%) and Spain (84%).

Synovate China's CEO Darryl Andrew, said that a clean-shaven face is commonly accepted as a social requirement for a well-presented man in China.

"Chinese men feel more confident clean-shaven and also believe they are showing more respect to others by presenting themselves in this fashion.

"Of course Chinese men have a lot less facial hair than many other races so this may be easier to keep up as well," he said.

Most likely to embrace the beard were men from Greece (34% disagreed they preferred to be clean-shaven), Australia and Brazil (both 25%) and Canada (24%).

The study also asked women whether they preferred the look of clean-shaven faces on men and the same number of women as men agreed (79%). Again, the highest results were South Africa (92%), Spain (87%) and China (86%).

Women who are more open to facial hair are from Canada (30% disagreed), Australia and the US (both 26%).

Bob Michaels, Senior Vice President of Synovate's Consumer Insights group, said: "It's no coincidence that all three of these countries have a pioneering history and a love of the outdoors.

"But there's also the celebrity factor... while most American women still seem to prefer the clean-shaven look, celebrities like Brad Pitt and George Clooney have made the 'five o'clock shadow' synonymous with sexy. Women are conceding that they don't mind a little stubble on a man's face – it's considered rugged and masculine."

Rob Myers, Synovate Canada's Managing Director, cited similar reasons: "Canada is still seen as the great white north and has a history of discovery and outdoor pursuits. A clean shave is not a must for good looks... after all, this is the home of the lumberjack!"

Male beauty: Taboo or beautiful opportunity?
Here at Synovate, we like to have fun with our facts, but there is a serious side to male beauty too.

US-based Bob Michaels offered the thought that a male beauty standard simply does not exist.

"Men never – or very rarely – talk about male beauty (although you cannot shut some of them up about female beauty!), making it an almost-taboo subject among our gender.

"Men don't comment on each other's appearance. They wouldn't dream of dissecting male celebrities' or sportsmen's looks. And they don't discuss beauty routines or products.

"In the absence of discussion and debate, men are open to well-delivered influence," he added.

Is this lucky or confusing? Perhaps a bit of both... depending on which side of the fence you sit.

"If you're a regular guy, interested in looking after yourself, it may well be confusing. How should you go about it? If you are in the beauty business, it may just be a beautiful opportunity. The brand that 'does a Dove' for men may well get the issue of a male beauty standard on the agenda, leading the debate... and sales," Michaels said.

In the end, men just want to be men. What that actually means changes from culture to culture, but the drive to be masculine is near universal.

CURIOSITIES

  • Seven in ten of all men surveyed say their main motive in looking good is for themselves. 35% of Brit blokes say it's for their partner... or to attract one!
  • 77% of American women believe a man's appearance improves with age.
  • Only 6% of women in the US and 8% in Australia say their partner's looks are 'very important' to them whereas 58% of South African women admitted aesthetics are a high priority.
  • Overall, 13% of men said, from a list of attributes, they would least like to be bald, but this was as high as 24% in China.
  • 69% of men in Brazil take their grooming products with them when they leave home (the overall total across the markets surveyed was 30%).
  • Chinese and Malaysian men were the least likely to consider plastic surgery in order to look better with 96% and 94% respectively saying no way to the knife.

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Sun, 21 Nov 2010 08:38:55 -0800 Unbundling and bundling of hot shops http://shravanshetty.posterous.com/unbundling-and-bundling-of-hot-shops http://shravanshetty.posterous.com/unbundling-and-bundling-of-hot-shops

Hi

 
As clients become more demanding and open to using every medium available-radio, print, the internet, outdoor, television , cinema to get their message across to their target audience , the country’s premier ad agencies  recast their operations  in a bid to be present at every touch point

For EG 1

Ogilvy Heathcare –The healthcare specialist |Ogilvy sport – Sports advertising , promotion and events|Ogilvy activation –Outdoor , rural and  direct marketing

Ogilvy Digital –Internet advertising|Auto Cluster – works on the Agency’s auto –related clients

A few of them have been shut down by Ogilvy as they havent generated business :)
The interesting aspect would be  to track the trend across agencies and see how many of the specialist teams continue to exist and on what scale and how many have been drawn back into the Ad agency :)
 
Let me know if you know

 
Shravan Shetty
Career Analyst|Executive Coach|Facilitator
Twitter: consultshravan
 

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Sun, 21 Nov 2010 07:21:51 -0800 Columbia Business School's Sheena Iyengar on The Power of Choice http://shravanshetty.posterous.com/columbia-business-schools-sheena-iyengar-on-t http://shravanshetty.posterous.com/columbia-business-schools-sheena-iyengar-on-t
From the KnowledgeAtWharton interview room

 
 

Columbia Business School's Sheena Iyengar on The Power of Choice. During a recent visit to The Wharton School, Professor Iyengar stopped by the Knowledge at Wharton studio and taped this presentation on her research into choice
 
Shravan Shetty
Career Analyst|Executive Coach|Facilitator
Twitter: consultshravan
 

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Sat, 16 Oct 2010 19:24:00 -0700 Employability Insights # Naukri Job Speak Index http://shravanshetty.posterous.com/employability-insights-naukri-job-speak-index http://shravanshetty.posterous.com/employability-insights-naukri-job-speak-index

Jobspeak_Sept2010.pdf Download this file

 

Hi

 Naukri JobSpeak is a monthly job index that provides an insight into the hiring trends . The speciality of this index is unlike the others which follow the market quarterly, its every month :)

Find enclosed below a few excerpts from the Naukri Job Speak Index (over the past few months)

  • The first half of 2010 has been very encouraging as most of the key industry sectors have been able to move out of the slowdown phase and are heading towards recovery The improving business sentiment among recruiters coupled with growing market optimism indicates a cheerful employment scenario as indicated by the Naukri Job Speak index which moved up to 947 in June-10 as compared to 913 in May-10. This evidently reflects that hiring is on a growth mode on a month on month basis as indicated by the upward moving indices of majority of industry sectors, functional areas and cities. The ITES sector has been bullish on hiring as the sector registered a notable growth of 25% in June-10 over the May-10 index. On a year on year comparison, the job index moved up by 21% in June-10 as compared to June-09. 
  • “The second half of 2010 is also expected to create increased opportunities as indicated by the increased GDP growth figures in the country,” said Hitesh Oberoi, Director and COO, Info Edge. “The first half of 2010 has been very encouraging as most of the key industry sectors have been able to move out of the slowdown phase and are heading towards recovery.” he added
  • A deeper analysis of the job index reflects a buoyant hiring scenario as key industry sectors such as ITES, Telecom and Oil and Gas exhibited strong growth in hiring with the index moving up by 25%, 14% and 11% respectively in June’10 as compared to May-10. Moreover, key cities like Delhi, Mumbai and Bangalore witnessed an upsurge in jobs in June-10 with the index moving up by 10%, 6% and 4% in June-10 over May-10. Similarly the key functional areas have also seen positive figures of growth with the demand for professionals in Production and Marketing moving up by 4% respectively in June-10 over May-10.Thus a look at the Naukri job speak indices for the first half of 2010 are broadly in line with what was suggested by recruiters in the Naukri Hiring Outlook Survey  in Jan-10 where 72% of them had said that new jobs will be created in 2010.
  • City wise Analysis: A month on month comparison of the job index for cities shows a steady growth in hiring activity in Delhi, Mumbai and Bangalore
  • The June job index for cities witnessed continued momentum towards recovery. Among the metros Delhi tops the list with index moving up by 10% in June-10 over May-10.The hiring activity in Mumbai moved up by 6% and for Bangalore and Pune it moved up by 4% respectively in June-10 over May-10. All the other cities continue to maintain a stable hiring trend
  •  Industry Analysis: ITES sector has been most bullish on hiring in June-10 as the index surpasses the July-08 index for the first time
  • The ITES sector has shown increased hiring activity in June-10 as the job index moved up by 25% in June-10 over May-10. Similarly the index for Telecom and the Oil and Gas sectors also show an uptrend in hiring with the index moving up by 13% and 11% in June-10 over May-10.  The IT- Hardware and the Banking sectors witnessed a 9% and 4% increase in hiring activity in June-10 over May-10 while the IT-Software and Auto sectors witnessed a stable hiring scenario in June-10. Functional Area / Department Analysis: for professionals in key functional areas moved in a positive direction in June-10 over May-10A month on month growth analysis of the functional area shows that professionals in ITES and BPO sectors were much in demand as the index moved up by 22% in June-10 over May-10. The demand for professionals in Production and Marketing moved up by 4% respectively in June-10 over May-10. Similarly professionals in IT- Software, Sales and Project Management witnessed stable hiring scenario as the index moved up marginally by 1% respectively in June-10 as compared to May-10. 
For past reports either go to www.naukri.com or just google :)
 
More power to you

Shravan Shetty
Career Analyst |Executive Coach|Facilitator

  

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Sat, 16 Oct 2010 11:01:08 -0700 Employability Insights - Team Lease Reports http://shravanshetty.posterous.com/employability-insights-team-lease-reports http://shravanshetty.posterous.com/employability-insights-team-lease-reports Hi
 
TeamLease Services is India’s leading staffing company and provides a range of Temporary and Permanent manpower solutions to over 1000 clients.
The Temporary staffing group establishes a co-employment relationship with clients and takes responsibility for all compliance, HR and administrative of employees on assignment. The Permanent staffing group undertakes turnkey and recruitment mandates for permanent fulfillment. We view ourselves as a liquidity provider that enables better matching of demand and supply in labour markets.Teamlease started operations in 2002 and now has 75,000 employees in over 800 locations. The company is country’s largest HR services provider and is on track to be India’s largest private employer by 2010.
 
From the aforementioned details it looks like i am a Team Lease employee. I am not.
 
i have in the past  worked with Accord Consultants Pvt Ltd which is a Training Partner and conducted a couple of training programs  for Team Lease in 2007-08.
 
Team lease is a company which i have watched over the years and admire for their contribution and commitment to transform the way employability works in the public and private sector.
 
Their work with different government agencies across HRD Karnataka and KVSTDC is great .
 
The recent acquisition of Indian institute of job training and the way they will leverage it will be interesting. It will have the effect of a catalyst in the Indian employability skills market.
 
A highlight has been their constant tracking of the labour markets and sharing it with accesibility for all stakeholders including you and me :)
 
Their research reports are bets summarised on the link page on their website :
"Labor markets globally are the most inefficient markets of all. The matching of supply and demand is constrained by huge asymmetries and subjectivity of information around skills, hiring plans, experience, investment plans, etc. India's labor market magnifies this inefficiency with labor laws that have not been updated to reflect the future of India's capabilities and confidence.

Labor policy, at heart, is all about people, their dreams and aspirations. Hopefully these research efforts represent our contribution to an important debate. Research papers include Temp Salary Primer, White Paper on India’s Labor Market Temporary Staffing and Employment Outlook."

Their research reports in downloadable PDF format are a important contribution and quite elaborate  (http://www.teamlease.com/tl_reports.htm) . Let me quickly list them for you
1.India Labour Reports from 2005 onwards annualy till 2009
2.Salary Primer Reports from 2006 onwards till 2010
3. Team Lease employability primer
4. MBA Career Aspiration Survey
5.Indias Changing world of work - Changing Expectations at the Workplace - Employee Segment
6.Indias Changing world of work - Gender Differences in Bosses
7.Indias Changing world of work -Office Romance Survey
8.Indias Changing world of work - Two Career Couples
9.Indias Changing world of work -Youths picking and leaving jobs
10.Indias Changing world of work -Nothing ethical about ethics
11.Team Lease Quarterly Employment Survey since the Oct-Dec 2006 quarter till Jan-March 2010
 
These reports are very interesting and help us to understand the Indian workforce and the emerging generations a little more deeper ...
 
More Power to you
Shravan
 

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Sat, 16 Oct 2010 10:28:16 -0700 Employability Insights # The Accenture India Talent Supply Mapping study 2010 http://shravanshetty.posterous.com/employability-insights-the-accenture-india-ta http://shravanshetty.posterous.com/employability-insights-the-accenture-india-ta
Accenture_tsm_brochure.pdf Download this file

Hi
 
My idea of the section on Employability Insights is to share what i come across with the source and make it avilable to people whom i know in India and across the globe
because you are either employees , employers or future employers...
Lets ideate and collaborate ....
 
Background of the Accenture Report
 
 
The Accenture Report summary
By 2020, India is expected to represent 17 percent of the world’s working-age population comprising adults 15-59 years old. While India’s talent landscape is complex and multilayered, the challenge lies in spotting the opportunity.
Accenture seeks to highlight certain key issues for policymakers and corporations—the two important stakeholders in the talent development, management and resourcing domain. This report is a result of Accenture’s multidimensional mapping of the talent potential, talent availability and talent demand situation within India over 20 years, from 2006 to 2026
 
Warm regards
 
More power to you
 
Shravan
You can source it directly from the website as welll :

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